Teeth Whitening

What Is It Teeth Whitening?

  • Tooth whitening lightens teeth and helps to remove stains and discoloration. Whitening is the most popular cosmetic dental procedures because it can greatly improve how your teeth look. Most dentists perform tooth whitening.
  • Whitening is not a one-time procedure. It will need to be repeated from time to time if you want to maintain the brighter color.
  • How to whiten your teeth!
  • In many cases, the terms “whitening” and “bleaching” are used interchangeably. Technically, however, any product that removes food or debris from teeth can be classified as a “whitening” product. According to the U.S. Food and Drug Administration (FDA), the term “bleaching” can only be used when a product contains bleach (hydrogen peroxide or carbamide peroxide). Bleaching can lighten teeth beyond their natural chestermere-dental-Cosmetic-Dentistry shade. As oxygen molecules penetrate your dental enamel, they will break apart the chemical bonds between stains.

  • How Does Teeth Whitening Work?

Teeth whitening is a simple process. Whitening products contain one of two tooth bleaches (hydrogen peroxide or carbamide peroxide). These bleaches break stains into smaller pieces, which makes the color less concentrated and your teeth brighter more whiter.



Allow us to educate you on the complicated & often misleading world of teeth whitening.

1. Your teeth are like a sponge…they absorb.

Your teeth have pores just like your skin or a sponge. Anything you put in your mouth that has color will absorb into those pores. Wine, coffee, dark berries, and smoking are extremely active in staining teeth. Over time, the natural color of your teeth becomes darker due to these stains. These stains will never go away unless you actively remove them. Properly formulated teeth whitening gel works by absorbing into your teeth and gently pushing stains out through the pores.

2. Teeth whitening does not damage your teeth.

Just like aggressive brushing of your teeth, abuse of any kind can be damaging. However, if used as instructed, professional teeth whitening is incredibly safe. The whitening process uses active ingredients to temporarily open pores in your teeth and lift stains. After each whitening session, your teeth naturally remineralize and rehydrate.

3. The key to teeth whitening is the delivery device.

Most teeth whitening products on the market use similar active ingredients to whiten. The difference is the device that is used to hold the whitening agent on the tooth. A truly custom-fitted whitening tray ensures that every angle of every tooth (regardless of whether your teeth are straight or not) receives even and consistent coverage. Unlike boil & bit trays, whitening strips, and UV lights, fitted whitening trays eliminate the possibility of inconsistencies and allow you to maintain your beautiful smile.

4. Custom-fitted whitening trays cost $500+ from a dentist in the US.

Dentists charge $500+ for custom fitted trays. You pay this hefty fee because they are doctors and their chair time is valuable. Operating a lab, doing the handwork, and scheduling multiple appointments cost the dentist time and money. Smile Brilliant is a professional dental lab without the dentist. We deliver 3x-5x faster and save customers more than 70% off the traditional cost of dentist whitening.

5. Sensitivity after teeth whitening is normal.

More than 60% of Americans have naturally sensitive teeth. This is most often caused by genetics, thin enamel, or crack/damaged teeth. During the whitening process, it is completely normal for sensitivity to occur. The teeth become temporarily dehydrated which reduces their ability to insulate the nerve from changes in temperature. Sensitivity will disappear 12-36 hours after whitening. Dentists and hygienists recommend a post-whitening fluoride treatment to nourish the teeth and promote rehydration.

6. Laser or UV light teeth whitening is temporary.

Ultra-violet (UV) light is a frequency of light that works by accelerating the whitening gel to act faster. This process is FDA regulated and only offered under dentist supervision. Although it does whiten very quickly, it is not an option for people with sensitive teeth. Further, the results are temporary and must still be maintained (often with custom-fitted whitening trays or repeat dental visits). The process is incredibly expensive and time-consuming.

Blue LED lights sold by “overnight teeth whitening companies” do nothing. The light is simply a blue color but does not create ultra-violet (UV) light frequency. The gel does not act any faster with a blue LED light than it does by itself.

7. Stains on teeth cannot be removed overnight.

No product on the market can whiten in a few minutes or a day. Chemically, it is impossible for any whitening agent to safely penetrate deep enough into the teeth at that speed. If this were possible, dentists would not be paid well to create custom-fitted whitening trays. The truth is that the whitening process can take as few as 4 days and up to several months. Customers with severe stains must be patient with the process and know that each whitening session removes years of stains. Once those stains are gone, it is incredibly easy to maintain.

8. Caps and veneers cannot be whitened

When artificial caps and veneers are installed, they are created to match the color of your surrounding teeth. The material is created a darker (or lighter) color and can never be changed. Caps and veneers will neither whiten nor stain. Teeth whitening will not damage dental work.

9. The best time to whiten your teeth is just before bed

Immediately after whitening (regardless of the product you use), your teeth are more susceptible to restaining. The pores in your teeth are slightly more open and can more easily allow stains in. Smile Brilliant and dentist professionals recommend whitening before bed as it reduces the opportunity for staining and gives your teeth the night to begin rehydrating and remineralizing. To speed up the remineralizing process, Smile Brilliant offers fluoride infused desensitizing gel to nourish and replenish.

10. Not everyone’s teeth can be perfectly white

Regardless of your stains, the natural color (and genetic makeup) of an individual’s teeth are set at birth. The only thing a whitening product can do is remove all the stains that have accumulated over time. Unfortunately, most dentists will not tell you this nor will they give you any kind of refund if it doesn’t work. Smile Brilliant’s 45-day money back guarantee gives everyone the opportunity to try professional whitening. You’ll never know just how white your teeth can be until you try. We want to provide the world with that opportunity.

11.How long will my results last?

Results are different for each patient, although you will eventually experience some re-staining. Depending on your dental health and diet, your results could last up to a year. However, if you are naturally predisposed to dental stains, or if you routinely consume stain-producing food and drink, you may benefit from touch-up treatments every few months.

12.What causes the discoloration of teeth?

While tooth enamel is the hardest substance in the human body and contains the highest percentage of minerals, it can be discolored by our lifestyle, medications, oral hygiene and even genetics.

Some of the more common causes of teeth discoloration are:

  • Strong medications
  • Age and genetics
  • Alcohol and staining beverages such as coffee and tea
  • Dental trauma and stress
  • Smoking or other tobacco products
  • Natural quality and structure of tooth enamel



  • Types of Teeth Whitening


When you are looking to lighten your smile, you have many options to choose from.

Over-the-Counter Methods

As stated above, over-the-counter methods are the cheapest form of whitening. These methods can include:

  • Kinds of toothpaste: These products strictly whiten and will not bleach your teeth. Whitening toothpaste has a mildly abrasive effect, and some can lighten teeth by up to one shade.
  • Gel: Whitening gel can offer comparable results to strips. The exact treatment regimen will depend on the type and strength of gel you choose.
  • Rinses: Whitening mouthwash contains small amounts of peroxide. You will use these rinses just as you would use a traditional anti-bacterial mouthwash. Many experts believe that whitening rinses are not as effective as other methods since the peroxide is only in contact with your teeth for about 60 seconds.
  • Pre-made whitening trays: Store-bought whitening trays often fit uncomfortably. Because they are not customized for your smile, the gel may ooze out and irritate your gum tissue. Dental professionals recommend dentist-provided trays instead.
  • Strips: Whitening strips are thin pieces of plastic coated with peroxide. You will attach the strips to the front of your teeth, and you will wear them about 30 minutes a day for two weeks. The results typically last around four months. Most experts and consumers agree that whitening strips are the most effective form of do-it-yourself whitening.


Cost of Teeth Whitening?

The final cost of teeth whitening will vary, depending on the type of whitening you choose, your dentist, the duration of your treatment, and more.

Average Costs of Teeth Whitening!

The type of whitening is the biggest factor when it comes to calculating the cost of your treatment.

  • Over-the-counter treatments typically range from $5 to $50+. Although these methods are the cheapest form of whitening, they are also the least effective. Additionally, some whitening products (especially the very inexpensive ones) may contain dangerously high levels of peroxide. In general, if it seems too good to be true, it probably is!
  • Take-home treatments typically cost between $200 and $400+. The final figure will include the cost of whitening trays and gel. If you require a longer treatment, your final cost will be on the higher end of the spectrum.
  • In-office whitening can run anywhere from $300 to $1000+. The full total will depend on the number of sessions you undergo and whether you choose a more advanced treatment, such as laser whitening.

For each of these methods, there are various brands that are fairly comparable. However, their prices will fluctuate slightly.

The final cost of teeth whitening will vary, depending on the type of whitening you choose, your dentist, the duration of your treatment, and more.



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